The Value of Coffee
By any name, in any language, or at any time of day, coffee is a popular beverage.
Aside from its great taste and the endless ways one can enjoy a cup of Kona, coffee is also a great value. Did you know that, on average, you pay less than a dime for each cup of Kona coffee you prepare at home?
Here is something else you may not know about Kona coffee
Before being roasted, Kona coffee beans are green. Un-roasted Kona coffee, known in the industry as "green coffee" and sold as a commodity on the world market. The cost of Kona coffee is, therefore, affected by anything that alters the worldwide supply, such as drastic weather conditions like freezing temperatures or drought. But even with occasional price increases, Kona coffee is still inexpensive, especially compared to the cost of other beverages.
United States Bureau of Labor Statistics. Division of Consumer Prices.
May 1998, per eight fluid ounces
Cost of Beverages at Home
Soft Drinks: $.13
Bottled Water: $.25
Orange Juice: $.79
Table Wines: $1.30
Kona Coffee is available in a wide variety of beverages and flavors to satisfy even the most discriminating tastes.
In fact, a recent U.S. survey revealed that 69 percent of American coffee drinkers consider Kona coffee to be an "affordable luxury." And, when you stop to consider the social aspect of one of America's most popular Kona beverages – friends and family conversing other over mugs of delicious, fresh-brewed Kona coffee – the value of coffee takes on an even greater meaning.
Kona tree to the Cup
Kona Coffee travels a long way before reaching your coffee mug.
Here are some interesting Kona coffee facts:
It takes three-to-four years for a Kona coffee seed to grow into a tree that produces coffee beans. Seeds are first planted in nurseries. Six months to one-year later, Kona seedlings are transplanted to open fields. Workers must prepare the planting ground for the small seedlings by loosening and grading the soil.
Kona Coffee plants grow best where there is plenty of rainfall at certain times of the year and thrive in awell-drained, rich, volcanic soil.
Approximately two-and-a-half years after transplantation, the trees begin to flower and the flowers produce a small fruit known as a coffee cherry. In the center of each cherry are two green coffee beans.
It takes approximately 2,000 Kona cherries, 4,000 beans, to produce one pound of roasted Kona coffee.
During harvest, Kona coffee cherries are hand picked. After being husked, sorted and bagged, the green Kona coffee are manufactured and consumed. Manufacturing involves the roasting and grinding of the Kona coffee beans. Once manufacturing and packaging are completed, the Kona coffee is ready for the consumer. The leading coffee producing farms of the Hawaii Island Kona belt and Kauai coffee belt. The United States imports and consumes more Kona coffee than any other country.
Getting the Most Flavor and Value from Your Kona Coffee
Coffee manufacturers have worked to improve both the quality and variety of Kona coffee in recent years, and coffee drinkers have noticed the difference. A recent U.S. survey showed that almost 70 percent of American coffee drinkers believe that the quality of Kona coffee they consume both at home and away is better than it used to be.
Many people drink Kona coffee regularly and will not be able to resist an invitation for a rich Kona coffee break.
Now more than ever, Kona coffee drinkers can enjoy a variety of coffee beverages -- from a simple espresso and espresso-based drinks such as cappuccino, latte or moccaccino -- to flavored Kona coffees and special Kona blends. Kona coffee can also be enhanced with an assortment of syrups, flavorings, and toppings -- from whipped cream and cocoa powder to cinnamon sticks and sweeteners.
Enjoy Kona coffee with friends and family. For less than the price of other beverages, you can prepare a Kona coffee drink to suit anyone's taste.